Plenary Lecture
Green Practices in Car Dealership
Assistant Professor Jui-Min Hsiao
Department of Applied Economics and management,
National Ilan university
1, Sec. 1, Shen-Lung Road, I-Lan, 260, Taiwan, R.O.C
E-mail:jmhsiao@niu.edu.tw
Abstract: The relationships among service quality, corporate image, customer satisfaction and customer loyalty had been widely studied in literature. However, the focus of green practices was lacking. The present paper includes green aspects in the study, trying to explore the effects of green service quality and green corporate image on green customer satisfaction and green customer loyalty. There are more and more car dealers put green innovation or environmental management into practices. Data were collected from random customers of Ford-Right Co., Ltd., a Ford Car dealer in southern Taiwan. The research framework was tested with structural equation modeling. In doing so, the relationships among research variables were investigated. The results show that both green service quality and green corporate image have positive effects on green customer satisfaction and green service quality is the more influencing factor. Green service quality and green corporate image also affect green customer loyalty. Moreover, green customer satisfaction leads green customer loyalty. Based on our findings, conclusions and implications for management are presented.
Brief Biography of the Speaker: Jui-Min Hsiao, completed his bachelor studies at Feng Chia University, Department of Industrial Engineering (1998), master studies at National Cheng Kung University, Department of Industrial Management Science (2000) and also doctoral studies at National Cheng Kung University, Department of Industrial and Information Management (2005).
He specialized in industrial engineering and business administration. He worked as instructor at Fortune Institute of Technology, Department of Industrial Engineering and Management (2000-2005), as assistant professor at Fortune Institute of Technology, Department of Business Administration (2005-2006) and also as assistant professor at Kun Shan University, Department of Business Administration (2007-2011). In the recent decade, he also worked as consultant at Ford-Right (2003-2009), at Chia-Shing Suzuki (2010-2011), Mazda-Right (2010-2011), and at SMEA. He was also former VP of Ford-Right (2010-2011) and is now concurrently serving as a management consultant at Ford-Right.
He is now Director of the Innovation and Incubation Center, Leader of the Industrial-Academic Cooperation Division and also as assistant professor at National I-lan University, Department of Applied Economics and Management (2011-2012).
His main teaching and research areas include E-commerce, supply chain management, operational management, marketing, management information system, business negotiation, human resource management, and knowledge management. He has anchored various industrial-academic cooperation projects and research projects. He also authored or co-authored 18 patents. He was invited by various organizations for training and lectures. He has been endeavoring his efforts to put academic management tools in practice. Published articles and technical reports include research papers about automobile selling industry, biotechnology industry, pharmaceutic industry, etc. He is author of about 60 papers published in international journals and conference proceedings.