International Journal of Circuits, Systems and Signal Processing

E-ISSN: 1998-4464
Volume 15, 2021

Notice: As of 2014 and for the forthcoming years, the publication frequency/periodicity of NAUN Journals is adapted to the 'continuously updated' model. What this means is that instead of being separated into issues, new papers will be added on a continuous basis, allowing a more regular flow and shorter publication times. The papers will appear in reverse order, therefore the most recent one will be on top.

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Volume 15, 2021

Title of the Paper: Agent-based Modeling and Simulation of Sponsor Effecting on Group Activities


Authors: Shulin Liang, Wang Hu

Pages: 753-761 

DOI: 10.46300/9106.2021.15.83     XML


Abstract: The effects of sponsor on communication group-buying are studied through agent-based modeling and simulation approach. At first, using content analysis we determine the categories and attributes of agents, then based on the Deffaunt original model, establish interaction rules of sponsor-members and member-member whose validity is verified by numerical simulation experiments. Finally, to determine sponsor’s impacts on the opinion formation in communication group-buying, the range of his eigenvalue should be modulated. Numerical simulations show that the communication group-buying can be influenced by sponsor. The interaction times can promote the formation of communication group-buying, but the influence is limited. Moreover, the sponsor’s professional authority plays a guiding role and his execution has a positive promoting effect in the formation of communication group-buying. Based on the conclusions, the enlightenment function from the perspective of consumer and business is explored.