International Journal of Circuits, Systems and Signal Processing

E-ISSN: 1998-4464
Volume 15, 2021

Notice: As of 2014 and for the forthcoming years, the publication frequency/periodicity of NAUN Journals is adapted to the 'continuously updated' model. What this means is that instead of being separated into issues, new papers will be added on a continuous basis, allowing a more regular flow and shorter publication times. The papers will appear in reverse order, therefore the most recent one will be on top.

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Volume 15, 2021

Title of the Paper: A Novel Evolutionary Game Model of the Behavior of Stakeholders in the Field of E-commerce Live Broadcasting


Authors: Dandan Qi, Jingwen Fang, Mingliang Li, Ping Han

Pages: 1124-1132 

DOI: 10.46300/9106.2021.15.122     XML


Abstract: When economic entities are facing severe tests, the live broadcast sale is booming with its own advantages. However, at the same time, it is also facing a series of problems such as lack of anchor credit, numerous fakes, and weak platform supervision. In the process of quantitative research on live delivery of goods, various difficulties will be encountered, such as information asymmetry between subjects and untrue data sources. Therefore,This paper establishes an evolutionary game model between the anchor ,the consumer, and the anchor and the live broadcast platform, and explores its equilibrium state, and performs numerical simulation analysis on this basis. Discuss and analyze the main factors that influence the strategic choice of the evolutionary body, deepen the understanding of the live broadcast industry, so as to promote the correct understanding of the live broadcast industry and related fields, and put forward reasonable and effective suggestions and countermeasures for regulating the development of the live broadcast economy.