International Journal of Circuits, Systems and Signal Processing

E-ISSN: 1998-4464
Volume 15, 2021

Notice: As of 2014 and for the forthcoming years, the publication frequency/periodicity of NAUN Journals is adapted to the 'continuously updated' model. What this means is that instead of being separated into issues, new papers will be added on a continuous basis, allowing a more regular flow and shorter publication times. The papers will appear in reverse order, therefore the most recent one will be on top.

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Volume 15, 2021

Title of the Paper: Cluster Integration Path Analysis to Model PT Pelindo II's Market Mapping


Authors: Solimun, Adji Achmad Rinaldo Fernandes, Intan Rahmawati, Riyanti Isaskar, Lailil Muflikhah, Fathiyatul Laili Nur Rasyidah

Pages: 1833-1841 

DOI: 10.46300/9106.2021.15.198     XML


Abstract: This research aims to estimate the path analysis function of cluster integration to model the market mapping of PT Pelindo II. The population of this research is all companies or communities that cooperate with PT Pelindo II. The sample in this study is part of the community companies that cooperate with PT Pelindo II. This study also uses a survey method with a questionnaire. The sampling method used is purposive sampling. After getting data from the questionnaire, the next step is to perform cluster analysis. After performing cluster analysis, modeling is carried out using Path analysis. Path analysis in Cluster 1 and Cluster 1 shows that from nine direct effect tests, it was found that 2 effects gave significant results and the rest did not give significant effects. The significant effect is the influence of Customer Engagement (X3) on Company Potential (Y1). The coefficient of determination for the total path analysis in Cluster 1 is 0.8235 or 82.35%, while in Cluster 2 it is 0.7421 or 74.21%. Novelty in this research is Cluster integration modeling with Path. This study develops Cluster and Path analysis, where many previous studies only use Cluster analysis or Path analysis but are not integrated.